And I think it was like a checkpoint for us certainly, but for the whole country on like, "Boy, this is one of those inflection points that we've got to make matter in a big way." So, he's at the All-Star game and I literally said, "It's too bad we're not on Zoom," because I'm holding these. He captained. I always joke that we could run a country, dAmboise said. It's got so many other opportunities I never would have thought of ever." Peter Feigin: They're like, "Peter, don't double think anything. Ive had some of my employees have been there and they say, its just amazing, just a wonderful place to watch a sporting event and Im just talking to one this morning and he just said, Great place, just a great arena.Were not going to go through this interview without talking, of course, about Giannis. This material may not be published, broadcast, rewritten, or redistributed. It's like how it affected the players because that almost helped accelerate the importance of it. And also, obviously some additions with Jrue Holiday and other great players we have this year. They all had the space, they're at Disney, they have all the amenities. Feigin's twin brother emphasized his brother's role in reshaping downtown. Ive never seen less arguing in a serious pickup game, said Adam Keefe, a former N.B.A. And we come from a city that's the urban city is 40% African American and probably 20% Hispanic, right? When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. If Im 25 and struggling to get up and down the court because I was out with my friends, and these guys who are running companies are showing up and playing ball, then I have no excuse. I will say one of the big advantages of the national basketball association is it truly is a collaborative, like on the court we are competitive. Heading into his ninth year as President of the Milwaukee Bucks, and fifth year as President of the world-class Fiserv Forum, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukees sports and entertainment scene. And I know how much you love your brother and your family, your wife, your kids. It was one of these terrible times where, when youre in pro sport, you book all your revenue, you do all your dirty business before tip-off and if they didnt have somebody to run the business in July, it wouldve been a disaster and they were stuck with me and thats my road to success. A decades-long Manhattan pickup basketball game is on hold because of the pandemic, creating an emotional void for its rotating cast of actors, executives and regular joes. And really build sports entertainment and residential and commercial around it and really have an urban development company that is fueled by the strength of a brand of an NBA team. Peter Feigin: This is where I want to be. It was kind of like take a weekend and moonlight into a fun job. Lasry and Feigin met some 20 years ago when Feigin's identical twin brother, Daniel, was coaching Lasry's sons Alex and Zach for an elementary school basketball team in New York City.. I had this tendency, which I still do, to get so excited and loud. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. Thats what we call our volunteering. I literally said, "Hey, Giannis, do me a favor. Ill tell you how it I got the offer, the conversation and we play a pickup game of basketball every Saturday for 20 years with the same guys. So, that part of it was awesome. "He plays with the Bucks 95 percent of the time. Thats good. And remember, betting on yourself is the secret to your success. That's not a "here we got to the finish line." Talk about all the nuances and the dynamics and the pressure was to lead through COVID. And I'm not that much of a spiritual person, but I feel like I have been blessed/lucky 10 times more than I ever thought I'd be in my whole life. And lo and behold, kind of five, six years later, we've kind of accelerated it. As you said, because of your mom and dads background, and because you had some of the rock stars of industry, as you say, Masters of the Universe, as your partners, you got to meld your experiences, your parents coaching, and then the rock stars came and they were also, you got a perfect soup of business experience to create this amazing success story. Michael Red: That's great advice. Yes, we are shiny toy people want to see how you build a project in time and under budget and how youd manage a project. Whether it was in sports or somewhere else Id probably look to lead an opportunity for a turnaround or a startup. You talked about the head of human capital, and obviously Im proud to say, and Im only saying this with love, youre a native New Yorker like I am and were people, people. Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. Can you keep a competitive championship-caliber team across an era? How does that boat go? Were you looking at other franchises that have done this before, or were you looking at other business models and merging some version thereof? So, for people who run businesses, to have an operator who's really geared up and wants to drive revenue is kind of like a positive thing, especially for Mark and Wes. John: Got it. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. And I obviously was kind of like I call myself the Division 3 dream. It really is. That everybody understands their benefits for their health insurance, that we're getting psychological health, that we're feeding people in the community, that we are on top of not just marching for social justice, but that we're dealing with, police reform, that we're resourcing our players. Now, Ive been extremely lucky. Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. The one thing about you that I've seen over the years is that you keep the culture in a funny mood, right? Why shouldn't we resemble the city we work and live in, instead of kind of what national things are? I think COVID, like everything, slowed us up for about a year, but we're back on it. How do we affect the community together? How do you get people who care? Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. Peter Feigin: So, I think that the sky is the limit in how we take this unbelievable success and what we think could be a championship and get ready just for exponential growth. It will host 200 events each year with the Bucks and Marquette men's basketball as anchor attractions. We always tell people, listen, if you want to work here, youre going to have to collaborate with people. If someone kills you, theyll give you the ball, Dan Feigin said. As you get older, its just harder to keep up with everybody, he said. So that that's been kind of part of my learning is like, "How do we create a system that we're in a much better place six months from now and a much better place 12 months and a much better place three years from now that we've shown change in metrics and results and everything like that. We stopped operating. We were together in high school. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. Number one, obviously, because like you said, its rare air, but youre learning on the job. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. Engage is a digital booking platform. And we'll get into the twin in a little bit. Its like, hey, I worry about the execution. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. Proud of him and all the success. Michael Red: You talked about Coach Bud and the whole team organization, which I think Coach Bud has done a terrific job thus far. I played soccer and basketball, not overly blessed with athleticism. Just what you said is like were always coming in this balance of how do we, we want Giannis to represent the Bucks brand. Just search SNOWCAST in the App Store or click here. We were sitting brainstorming like, how do we keep people employed? Feigin's first task was evident right away. power forward, who lives in Southern California but joins The Run whenever he travels to New York for his job in finance. I think that's something that you work with every day. John: Its fascinating you say that. Engage is the go-to spot for booking talent, for speeches, custom experiences, live streams, and much more. How do you balance a world and a sports world, especially, thats become so excited about, what Billy Beane created in terms of data analytics and the importance of numbers with the human capital element. But he worries about the physical effects of another extended layoff. John: This must be one of the greatest rides of her life seeing you do this whole journey, huh? John: Thats so true. Its really important and youve got to take a real responsibility. And that's kind of the way I think about everything. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. Youre unbelievably inspirational. The arena is Feigin's baby, and he's almost ready to show it off, as doors will open next season. You could also see their new uniform styles at Bucks Pro Shop. Im not a big fan of, hey, we need to make money or consult off that. Peter: Yeah. And more importantly, kind of like building such a strong infrastructure with other people. Thats the biggest change is the regional sports networks have changed dramatically. Thank you. I mean, if I didn't have real responsibilities of a family and a wife, who actually says we need to live somewhere and stuff, I could get paid in gear. Now, youre talking to your wife and your children and youre moving from New York City to Wisconsin. But I could swear by the 10th time it happened, it was not an accident.. My son was a freshman at San Joaquin Memorial High School when Brook Lopez was there and he played with Brook under coach Pat Giles. Theyre going to look at that ring forever and remember that. It's truly like a restart. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. It was important for us for our players, for our organization, for the city to stand up. Peter Feigin, youre making an amazing impact. Today I'm talking with Peter Feigin, President of the MBA's Milwaukee Bucks and formerly Vice-President of Marketing for the New York Knicks, and Director of Marketing at Six Flags. Peter Feigin, the president of the Milwaukee Bucks, playing defense. You start with whats the goal? At Bucks Pro Shop, you can find them. He simplified the commodities business like, oh, I understand it now. But you got to remember, there's the rest of the neighborhood and we've got to continue to focus on the task at hand. I'm like, "I don't know. How do we think about marketing around the world? John: Just for a fun look, for our listeners sake. Peter Feigin: And for a year of that, I kind of dropped everything and just kind of toured the country with an organized schedule, kind of understood the revenue part of it, kind of do. And I think my job is kind of the overall business and operations to go is a rapport with them that again, in the best case I always think an NBA player, this is a human business. The most meaningful thing that you can never take for granted is we gave about 850 part-time workers rings to get done. Peter: Well, I think first of all, everything is like, you plan to be great. And how did that all come about? This again becomes a platform of an NBA brand extension that just explodes with engagement. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. It would be great if you represented me and kind of went down there and looked at the business for a second." If you have a partner in life, they'd better be a teammate. Even though you're at the World of Disney, even Disney after about 10 days, you're ready to get out of Disney no matter where you are. Michael Red: That's exciting, man. And at the core, I've always been a sales and marketing guy. Right? We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? John: Oh, my Gosh. Michael Red: The podcast, as you know, is all about betting on yourself and talk about what that means to you, Peter, like betting on yourself. Very little sympathy or empathy for pro athletes because of what they get paid. I'm just honored and grateful that you took the time to be on the cast today, man. That's right. My fantasy, I had two fantasies growing up. She couldn't be more supporting from everything. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. What has it meant to you to bet on yourself? As you said, we all have to pay, keep the lights on buy groceries, but you cant put a value on that kind of memento that youve given to those 850 people, as opposed to a monetary bonus, you cant, theres no, its invaluable that kind of experience. His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. Peter: My wifes a native New Yorker. MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . And so, talk about that and your leadership style, generosity and how important it is to give back. But youve not only lived the dream but also climb to the mountain and very few win a championship. Here's your Hispanics." Even though you think youre such a great brand, there are a hundred things that happen in New York a day that youre one of the elements. There's got to be solutions. Then it would move the franchise to Las Vegas or Seattle. It is so important that kind of at least in our infrastructure. Peter: Thats great, thats one of the only times that questions been asked. And the task at hand here is like the more successful we are on the court, the more successful we are on the business, the more opportunity we will have to do other things. It was like kind of so much fun and learning so much and kind of being on teams with really diverse people all around the league and around different teams. 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