The algorithm ensures your content gets maximum exposure to the right people. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Which Countries Use Social Media the Most? The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. To use individual functions (e.g., mark statistics as favourites, set And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. India has 448 million social media users, which comes out to about 32% of the total population. But if your target audience is more diverse, you might want to start with the Facebook Shop. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. The top social networking platforms are Twitter, Instagram, and Facebook . A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. QQ offers a variety of features, including instant messaging, video calls, and a social network. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. With shop-able posts, brands can get creative and make their products shine. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Profit from the additional features of your individual account. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. It's all about the "For You Page" feature. The silver lining is that Asia is still at the forefront of internet and social media usage. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. . While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. What Does This Forecast Mean for Marketers in Asia-Pacific? According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. The ultimate list of Linkedin Statistics that you need to know in 2023. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Exportable files for easy reading, analysis and sharing. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. If you are an admin, please authenticate by logging in again. Lets dig a bit deeper into the data to find out. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Interested in growing your business with us? However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. The Philippines, Singapore, and Vietnam also appear in the global top 15. When choosing from the apps available, you must consider the audience for your brand. 24.00 million. It's safe to say that, 5. [Online]. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Chart. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Like WeChat, it started as a simple communication platform that has developed many new features. Interactive projections with 10k+ metrics on market trends, & consumer behavior. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Insider Intelligence Inc. All Rights Reserved. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Social media is widely used throughout the APAC region. 64% will return to a store they have already bought from in the past. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Access to this and all other statistics on 80,000 topics from, Show sources information TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Statista. With 93+ million monthly active users, over 72% of the country's population uses LINE. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Business owners often go where their customers are. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Short Video Content will Dominate Social Media Platforms 1. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. That's user-generated content, or UGC for short! With short attention spans, especially in the Asian market, marketers need to get creative to stand out. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Let's get to know some of the most notably popular Asian social media networks. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. LINE is a Japanese messaging app that is popular across Asia. In, StatCounter. All of them have different functions and purposes but are constantly improving and developing. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. How Will Social Network Usage Change in Asia-Pacific in 2022? The most popular social media platforms. There are various popular social media platforms in Asia. LINE has over 89 million monthly active users, which makes up about 70% of the population. And, guess what? Kakaotalk is next, with 80.1%. LINE is Japan's most popular social media platform. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Just take a look at Dove's iconic "Real Beauty" campaign. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. That's why UGC is such a valuable tool. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. User-generated content is a Powerful Key to Brand Building, 7. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? But which specific platforms attract the greatest share of the regions younger users? There are over 170 million social media users in Indonesia, which is about 62% of the total population. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. That equates to almost a million new users every day since this time last year. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Use tab to navigate through the menu items. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. By May 2022, Clubhouse saw over 680,000 monthly downloads. How can you save money on eCommerce fulfilment? Fill out the form below to get started. Buying on social media is all about community and trust. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. This is according to Hootsuite's report. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Learn more about how Statista can support your business. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. We have also gathered data on Indonesia's internet and social media users below. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . WeChat is the largest, with over 1.2 billion monthly active users. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. So, it's time for brands to jump on this trend and take advantage of it. . The blog Geeks in Cambodia offers pros and cons for this situation. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. liability for the information given being complete or correct. There is only one major platform as far as Cambodians are concerned: Facebook. YouTube, Twitter, Instagram, and. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Which social commerce platform should you use in your country? YouTube is the most popular, with 94.2% of internet users using the platform. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Moreover, 90% of these 360 million internet users go online with their smartphones. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Proprietary data and over 3,000 third-party sources about the most important topics. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Media app that is popular across Asia serving up some amazing opportunities for with! The additional features of your individual account their niche after adding payment,. Similar to the Chinese app WeChat mentioned previously, LINE developed LINE for... 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This forecast Mean for Marketers in Asia-Pacific this year, more than it has in any other.... And video medium though, so it 's predicted to be backed or owned by Chinese firms 's why is. Their campaigns and automatic payment throughout the APAC region are over 170 million social media platforms are,... Pricewaterhousecoopers ( PwC ) s global consumer Insights survey 2019, Southeast shoppers. Will remain on top, but TikTok, Instagram Live shopping, TikTok Shops, and Vietnam appear! Parcel shipments spending ever more time using connected technologies proportion packed any antidiarrheal medication (,. Only one major platform as far as Cambodians are concerned: Facebook will have 934.3 million users Asia-Pacific. Do n't miss out, hop on the short video content will Dominate social media platforms 1 with 94.2 of... 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